The name “BEHROUZ” draws inspiration from the 1700s, a golden era of culinary excellence. It reflects the legacy of a historic kingdom named Behrouz, the kingdom that stands for the origin of the dish “BIRYANI”.
The brand specializes in producing the finest 1121 basmati rice, renowned for its premium quality. It offers all three popular variants: Sella, Steam, and Golden, catering to diverse culinary preferences.
With 54 years of experience in production, the brand is built on the expertise of four generations. This extensive heritage ensures exceptional quality and a deep understanding of basmati rice cultivation and processing.
Our premium 1121 Basmati rice is available in three distinct variants, each grain is carefully selectedto meet the diverse preferences and needs
Naturally parboiled, Behrouz 1121 Sella Basmati Rice delivers the goodness of vitamins and unique texture for enhanced biryani or special occasion.
The long grain aroma-rich rice has long fluffy grains which makes them ideal in every dish preparation.
Famous for its aroma, Behrouz 1121 Steam Basmati Rice is the rice of choice for daily meals and unusual occasions.
It’s light and fluffy when cooked and can be served with various dishes including pulao and even during heavy meals.
Behrouz 1121 Golden Sella Basmati Rice is suitable for gourmet recipes and premium dining because of its golden colour and splendid aroma.
Long slender grains in this rice give a soft and fragrant finish when cooked giving a touch of class to every dish.
Versatile Size Options: Available in 1kg, 5kg, and 20kg sizes, to meet a wide range of consumer needs and wants.
Premium 3D Pouches: 1 Kg and 5 Kg packs are designed as 3D zip and slider pouches that can be reused for easy everyday use.
Crystal-Clear Side Gussets: The side gussets have visibility features and show the quality and shine of the basmati rice.
Durable 20kg Carton Packaging: The pouches are further packed in robust corrugated carton boxes (20kg) to ensure the bags are safeguarded and the rice remains fresh during transit and storage.
The quotes show our dedication to being able to grasp and satisfy the unique expectations posed by our customers. We want to obtain and sell goods and provide services, which not only meet the basic needs but also make the customer happier than he expected. It is our goal to enhance the quality, and reliability of goods and services and ensure that customers have good experiences with us.